SBU West's operating area is Northern and Central Europe. SBU West focuses on the development, manufacture and sales of premium products. Customers are offered extensive services related to painting planning and implementation.
Markets: Sweden, Denmark, Norway, Finland, Poland, Germany, Estonia, Latvia, and Lithuania.
Main brands: Tikkurila, Beckers, Alcro, Vivacolor
Customers: Retail, wholesale, consumers, construction professionals, influencers such as architects and interior designers, metal and wood industry customers
Distribution: building supply stores, independent paint retailers, wholesalers, Tikkurila's professional stores, direct sales
| SBU East's operating area is Russia, Central Asian countries and China. SBU East mainly focuses on developing and manufacturing economy products; premium products are mainly imported to the area from SBU West. Customers are increasingly offered extensive services related to painting planning and implementation.
Markets: Russia, Central Asian countries and China; SBU East is also in charge of imports to more than 20 countries.
Main brands: Tikkurila, Teks
Customers: Retail, wholesale, consumers, construction professionals, influencers such as architects and interior designers, metal and wood industry customers
Distribution: building supply stores, independent paint retailers, wholesalers, direct sales
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