Brands


Strong brands

Tikkurila has two international strategic brands, Tikkurila and Beckers. Furthermore, Tikkurila has many tactical regional and local brands. Each brand typically targets a certain customer segment and a certain price and quality category. We adhere to a multi-brand strategy: we position our brands by means of pricing, quality images, packaging, distribution and product properties. Thanks to the multi-brand strategy, we are able to successfully compete in all our selected price and quality categories and offer a product and service portfolio which meets customer needs.

International strategic brands

tikkurila logo red label
Beckers logo
Tikkurila

Beckers


Regional or local strategic brands

Alcro logo

Finncolor logo

 

Alcro

Finncolor

Jedynka logo

 

 

Pigrol logo


Jedynka

Pigrol

 

Vivacolor

 

Teks

Vivacolor

Teks


 


Regional or local tactical  brands

Polifarb-Debica logo

Polifarb Debica


 


Latest brand news


Tikkurila supporting a Nordic charity cycling event 26.06.2018

Tikkurila wants to enhance the well-being and health of people, both through its products and own operations. One of the charity activities in 2018 is the support of the Team Rynkeby – God Morgon cycling event, which donates funds to help children with serious illnesses.

Read more

 

Red cottage still a favorite for Finns 19.06.2018

A red cottage and a potato patch has traditionally been every Finn’s dream. And the dream has come true: drive anywhere in the countryside and you will spot small red-painted cottages. Tikkurila conducted a study to find out what were Finns’ favorite colors for painting their house and to see if the dream of a little red cottage still lives on.

Read more

 

Tikkurila launches a new high-performance all-seasons epoxy primer for Protective Coatings 20.06.2018

Temacoat HS-F Primer, the newest addition to the wide range of Tikkurila industrial coatings, is a durable, all-seasons epoxy coating with optimal anti-corrosion properties, fast overcoating times and excellent adhesion to steel, zinc and aluminum surfaces. It can be used on building frameworks, bridges, refineries, power plants, conveyors and other structural steel and equipment in the heavy-duty Protective Coatings market.

Read more

 

Bright popping colors in the fourth Color Journal by Nina Bruun 01.06.2018

Danish trend analyst Nina Bruun's monthly color collage is inspired by an increased focus on health and sporty shades. The co-operation with the award-winning trend analyst enriches Tikkurila Group's pioneering role as a unique color expert. Her visual mood boards consist of interesting surfaces, completed with Tikkurila and Beckers color codes.

Read more

 

Tikkurila’s paint donation gave quality and color to the interior of the New Children’s Hospital 18.05.2018

The New Children’s Hospital has focused on the high technical quality of surfaces, and on colors and comfort. The young patients will have an inspirational care environment, feeding their imagination and inviting them to play.

Read more

 

The third Color Journal by Nina Bruun shines in metal shades 02.05.2018

Danish trend analyst Nina Bruun's monthly color collage is inspired by polished and reflective metals. The co-operation with the award-winning trend analyst enriches Tikkurila Group's pioneering role as a unique color expert. Her visual mood boards consist of interesting surfaces, completed with Tikkurila and Beckers color codes.

Read more

 

Annual review 2017