Greetings from Elisa Markula, President & CEO of Tikkurila
President and CEO Elisa Markula will go through the priorities on which she will focus first. These include improving efficiency, increasing revenue organically, and building leadership and unified corporate culture.
Efficiency will be boosted by a program launched last year to achieve savings of EUR 30 million. Within the framework of the efficiency program, we have so far moved to a more centralized organizational model, divested unprofitable business activities, decided to close down certain small production units, and have begun harmonizing and simplifying the product portfolio. We will continue this year with the optimization of the production network and product portfolio, and other cost-saving measures.
In the short-term, growth in revenue will be supported by rises in sales prices, which Tikkurila has done and will do in order to compensate for rising raw material prices. Last year, Tikkurila lost sales due, in particular, to delivery problems caused by the introduction of the new ERP system. These problems have largely been solved and service level has been restored. Sales growth is also supported by good demand prospects in key operating countries.
In the longer term, Elisa’s goal is to ensure the realization of the Tikkurila vision, 'Surfaces that make a difference'. She aims to clearly define the company's positioning on the market, as well as its differentiating factors and strategic choices. “We strive to understand the surface-treatment needs so well that the customer will have a successful end-result, either with our current products or with new solutions to be developed. We want our customers to feel that we provide them with the best products, support and surfaces, that make a difference – both from the customer and sustainability perspective,” says Markula.
Elisa believes in good leadership and a strong corporate culture based on values and sustainability.
Tikkurila is a leading Nordic paint company with expertise that spans decades. We develop premium products and services that provide our customers with quality that will stand the test of time and weather. We operate in around ten countries and our 3,000 dedicated professionals share the joy of building a vivid future through surfaces that make a difference. In 2017, our revenue totaled EUR 582 million. The company is listed on Nasdaq Helsinki. Nordic quality from start to finish since 1862.