Sustainable beauty – the social responsibility program
In honour of the 150th anniversary, Tikkurila introduced the “Sustainable Beauty” program for social responsibility, with the aim to inspire people and communities to improve their living environment as well as to create a beautiful and even a user-friendly and unique environment. With the help of the program, Tikkurila enhances the well-being of children, young people, adults, and the elderly by actively participating in projects where paint and colors create joy, comfort, and sustainable beauty in different spaces and environments.
"Stop for a moment in the middle of your busy routines and try to look at the surrounding world through the eyes of a child. Can you see all the different colors?"
Tikkurila in Latvia organized a project "Bright Walls – Colorful Days", and invited Latvian kindergartens to enter a competition in which children were making creative works about the most exciting and colorful days in their life.